Dive Into the New Age of Gaming
Our Services
High-Impact Audiences
Generic targeting doesn’t cut it in today’s gaming ecosystem. BossRush Labs connects you to niche communities with unparalleled engagement, reaching gamers who are deeply invested in their chosen sub-genres. Whether it’s a dedicated JRPG fanbase or a thriving roguelike community, we tap into smaller, high-intent audiences that yield greater engagement and higher ROI. By focusing on these tightly-knit groups, your brand can build authentic connections with audiences who truly care.
Custom Solutions
Every advertiser and publisher has unique goals, and cookie-cutter solutions just don’t work. That’s why we offer bespoke campaigns designed specifically for your needs. Whether you’re an advertiser seeking to break into niche gaming markets or a publisher looking to maximize the value of your inventory, our team crafts tailored strategies that align with your objectives. From campaign ideation to execution, we ensure that every step is optimized for maximum impact.
Premium PMP Curation
Private Marketplace (PMP) deals are at the core of BossRush Labs. We curate PMPs specifically designed to target premium sub-genres within gaming, such as competitive esports, mobile RPGs, and indie adventure games. Our SmartPMP™ offerings provide advertisers with access to premium inventory, while ensuring publishers gain maximum revenue from their unique audiences. These curated PMPs enable precise targeting and future-proofed advertising, bridging the gap between brands and the gaming communities they want to reach.
Focused Expertise
At BossRush Labs, we understand that the gaming world is diverse, with each sub-genre offering its own unique culture, language, and audience behaviors. By leveraging our deep knowledge of gaming sub-genres like roguelikes, mobile MMORPGs, JRPGs, and indie platformers, we create tailored advertising strategies that resonate with these passionate communities. This expertise ensures that your campaigns are highly relevant, increasing brand alignment and audience trust while reducing wasted ad spend.