Connecting Brands to Gaming’s Most Passionate Communities.
Gaming curation means bridging the gap between advertisers and the vibrant world of gamers. At BossRush Labs, we understand the nuances of these niche audiences and deliver targeted advertising solutions that resonate with their interests. With our expertise in gaming sub-genres and programmatic advertising, we ensure brands can engage authentically with gamers, fostering meaningful connections that drive results.
High Impact Audiences
Access to niche communities with unparalleled engagement.
Premium PMP Curation
PMPs designed for premium sub-genre targeting
Custom Solutions
Campaigns designed to meet unique advertiser and publisher goals.
Focused Expertise
Leveraging knowledge of gaming sub-genres for tailored advertising.
Passion for Gaming Meets Programmatic Expertise
Today’s gaming targeting in programmatic advertising often relies on vague categorizations such as “gaming” or “esports,” failing to capture the nuanced preferences and behaviors of diverse gamer audiences. This broad-brush approach overlooks the unique value of engaging authentic subgenres within gaming, where passionate communities thrive. Targeting subgenres like roguelikes, mobile MMORPGs, JRPGs, and indie platformers enables advertisers to connect with players who exhibit deeply invested engagement. Subgenre targeting enhances campaign effectiveness by delivering tailored messages to audiences that resonate with specific gaming cultures, driving higher CTRs and improved ROI compared to generic gaming campaigns. This strategic focus not only elevates brand alignment with niche audiences but also ensures authentic representation within the gaming ecosystem.
We Take Pride in Subcultures
75%
of gamers prefer ads tailored to their specific gaming interests or genres.
2B
gamers globally fall into specific subgenres that are often overlooked by broad targeting strategies.
40%
of ad spend in gaming is misallocated due to broad targeting categories.
87%
higher engagement is observed in ads targeting niche gaming subgenres like JRPGs and roguelikes.
2x
higher ROI seen in subgenre-focused campaigns compared to generalized gaming campaigns.