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Subgenre Spotlight: Roguelike Enthusiasts

Targets fans of roguelike games, a subgenre celebrated for its procedurally generated levels, permadeath mechanics, and challenging gameplay. Popular titles include Hades, Dead Cells, and Slay the Spire. This deal curates inventory from domains, apps, and forums frequented by these dedicated players.

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Benefits:

• Precision: Reach an audience deeply engaged with a specific gaming experience.

• High Engagement: Roguelike players are known for their loyalty and active participation in gaming communities.

• Contextual Relevance: Perfect for brands advertising challenging games, gaming hardware, or esports tournaments.

Signal-Based Targeting: Hardcore Mobile Gamers

Uses behavioral signals like time spent in apps, in-app purchases, and game download patterns to target hardcore mobile gamers. It includes players of Genshin Impact, Clash Royale, and PUBG Mobile.

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Benefits:

• Actionable Insights: Target users based on actual gaming behavior, ensuring ads reach high-value, active players.

• Revenue Optimization: Perfect for mobile game developers looking to acquire new users or drive in-app purchases.

• Scalability: Reach a growing audience of mobile gamers worldwide.

Event-Based Targeting: Seasonal Gamers

Capitalizes on gaming trends during peak periods such as the Steam Summer Sale, E3, or major game launches. Inventory focuses on content discussing game previews, player guides, and live coverage.

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Benefits:

• Timely Relevance: Align campaigns with key moments in the gaming calendar.

• Increased Engagement: Players are more active and receptive during high-profile events.

• Versatility: Suitable for game launches, hardware promotions, or seasonal campaigns.

Contextual Targeting: RPG Worlds

Leverages contextual targeting to reach RPG fans across various platforms. Ads appear next to articles, reviews, and videos discussing role-playing games like Final Fantasy, The Witcher, and Persona. Inventory spans gaming blogs, news sites, and streaming platforms.

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Benefits:

• Brand Safety: Ensure your ads appear next to content that resonates with RPG players.

• Broader Reach: Access a wide swath of RPG fans while maintaining precision.

• Flexibility: Suitable for promoting new RPG titles, fantasy-themed merchandise, or subscription services like Game Pass.

Competitive Arena: PvP Champions

Focuses on players of PvP (Player vs. Player) games like Apex Legends, Valorant, and League of Legends. Inventory includes esports platforms, team websites, and live streaming platforms like Twitch.

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Benefits:

• Dynamic Engagement: PvP players are competitive and likely to respond to ads for gaming peripherals, energy drinks, and esports-related products.

• Real-Time Context: Leverage live events and tournaments for timely ad placements.

• Audience Loyalty: Target a passionate community that actively follows their favorite games and esports teams.

Hardcore Simulation Fans

Simulation game enthusiasts who love titles like Cities: Skylines, The Sims, and Farming Simulator. Inventory spans forums, tutorial sites, and streaming platforms with gameplay guides and walkthroughs.

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Benefits:

• Niche Appeal: Connect with a focused audience passionate about strategic, creative gameplay.

• High Purchase Intent: Perfect for advertising gaming peripherals, strategy guides, or expansion packs.

• Long Session Times: Simulation fans spend significant time engaging with their favorite games, increasing ad exposure.